| Canadian Scooter Corporation Announces 2008 collection of Vespa, Piaggio and Aprilia Scooters. |
| Toronto, Ontario. January 22nd, 2008: Canadian Scooter Corp., the exclusive distributer of new Vespa, Piaggio and Aprilia scooters in Canada, is excited to announce its 2008 collection of scooters which feature; the dynamic Vespa “S”, the latest additions to the three-wheeled family, the MP3 400 and 500, along with Aprilia’s Scarabeo 200 and 500. “This 2008 collection is the perfect culmination of Piaggio’s renowned history and technical innovation,” says Morey Chaplick, president of Canadian Scooter Corp. “Our latest collection continues to elevate the scooter industry to new levels.” Founded in 1946, the Vespa brand has been recognized around the world as an icon of Italian design and style. The appeal of the sporty ‘Vespino’ lives on in the shape of the all-new Vespa S, inspired by Vespa’s long tradition in young and dynamic scooter design. The minimalist styling of the Vespa S traces its origins back to legendary models like the 50 Special and the Vespa Primavera. The Vespa Special and Primavera became icons of the 70s generation whose aspirations and conquests were to shape the world for decades to come. With its minimalist but decisive styling, simple yet elegant design, the Vespa S features the same dynamism and freshness that made the Vespa the favourite scooter of young people in the roaring seventies. The handlebar fairing houses a new rectangular headlight. Vespa fans are sure to recall the amazing 50 Special, a favourite with teenagers throughout the fabulous seventies. The front shield is more impressive too, with a new, aggressive looking air intake. Reduced in size to reveal the layout of the suspension, the new shape mudguard also features a stylish chrome trim for an even sleeker look. The seat is typically ‘70s in styling and upholstered in new materials, enhanced with a classy trim that emphasises its stylish shape. The rear of the Vespa S also has an all-new look with a sleek, simple look and a new tail light designed to enhance its sporty aesthetic. The Vespa S comes equipped with a modern, eco-friendly four stroke 150 cc engine, characterised by excellent performance and fuel efficiency. The Vespa S offers sporty performance and agility not just around town but on longer journeys too, when it offers the perfect combination of safety and pleasure. The Vespa S has a suggested retail of $5,295. After achieving extraordinary sales figures, the Piaggio MP3 has now acquired new, bigger 400 and 500 cc engines. The Piaggio MP3, a three-wheel scooter that recently revolutionized personal transport by redefining the entire concept of ride stability, has grown to a 400cc displacement to offer unprecedented performance and safety. Fun, nimble and spirited, the Piaggio MP3 handles curves with extraordinary safety and road holding while providing all the power and distance range of a touring maxi scooter. The Piaggio MP3 has upped its engine capacity to offer even zippier performance together with a safe, fun ride. The new Master 400 engine – a 4 stroke, 4 valve unit with liquid cooling and electronic injection, provides a 34 hp power output at 7,500 rpm and torque of 38Nm at 5,500 rpm. Additionally, the MP3 500 combines passion, adventure and innovation into one perfect machine. Two front wheels and a revolutionary parallelogram front suspension together with the new double ignition Master 500ie engine, give the MP3 500 additional performance power combined with safe, fun riding experience. The MP3 400 has a suggested retail of $9,995 and the MP3 500 has a suggested retail of $10,495. Finally Aprilia, the Italian manufacturer of world renowned racing bikes and scooters introduces the easy-to-ride, maneuverable and lightweight Scarabeo 200 and 500. See the city in style! The Scarabeo 200 and 500 are icons of two wheeler design. Introducing new designs, the Scarabeo 200 and 500 features a brand new modern and compact styling while retaining all the unique features that have made Scarabeo such a great seller. The 500 also features sleek lines with advanced ergonomics and functionality that incorporate a wide range of solutions to make life in the saddle easier and more comfortable than ever. The 500 also comes equipped with an adjustable windshield and the under-seat storage compartment is the biggest of any large wheeled scooter. The Scarabeo 200 has a MSRP of $3,995. The Scarabeo 500 has a MSRP of $7,995. The Toronto-based Canadian Scooter Corp. is the exclusive importer and distributor of new Vespa and Piaggio motor scooters in Canada. For more information and dealer inquiries, visit www.vespacanada.com To access hi-res images or spec. sheets of any of these models, please log onto: www.piaggiogroupusa.com/media Login: Vespa, Password: Piaggio. -30- For more information please contact: Sue Kuruvilla Director of Media Relations Canadian Scooter Corp. (416) 537-3001 ext 235 skuruvilla@cdnscoot.com www.vespacanada.com |